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The success of the 141st instalment of Bloem Show continued its growth as a legacy brand and a vehicle for economic spin-offs. Evidence thereof include the overwhelming influx of patrons and commercial brands on exhibition from 25 April to 4 May in Bloemfontein.
This year’s show, held under the theme “Around the World”, is reported to have been crime-free as safety and security was heightened by the footprint of private security, as well as members of the police and the South African National Defence Force (SANDF) who were also part of the range of exhibitions.
According to Elmarie Prinsloo, chief executive officer (CEO) of Bloem Show, the show saw a significant increase in attending patrons and commercial brands despite the economic challenges South Africa faces, boosting the economy of the Free State and Bloemfontein.
“This year’s show was certainly one of the best in history. It was enhanced by the excellent autumn weather, compared to last year when we had two evenings of thunder, forcing the stoppage of activities,” said Prinsloo.
“This year’s edition had the highest attendance since 2012, a record number of livestock and great quality exhibitions and entertainment.”
Prinsloo said the 17,65% increase in attendance translated to a total of 126 427 visitors.
According to Prinsloo, the large numbers of people, and more than 400 commercial exhibitors of top quality, was made evident by businesses’ confidence and overall growth of the diverse consumer event.
“Despite pressure on consumers and businesses in the current economic conditions, there were 330 exhibitors and 58 food stalls this year.”
Prinsloo said 2 342 entries were received at the creative handwork and arts department this year – a 13,3% increase.
