SEE | From SA's MaXhosa to Kenya's Katush: African designers captivate Paris Fashion Week

South African luxury fashion brand MaXhosa debuted at Paris Fashion Week, presenting its AW 2024 collection titled ‘My Conviction’.

CEO and founder of MaXhosa, Laduma Ngxokolo, had long anticipated this moment to showcase South African, Xhosa-inspired fashion to the world.

Inspired by his deep-rooted conviction to establish a luxury fashion institution that celebrates the rich culture and beauty of Africa, Ngxokolo poured his passion and creativity into every detail of the collection.