PHOTOS | A different root: Chery embraces change where even a bakkie will be made for SA consumers

Companies will often shift and move in a different direction based on the circumstances of collected data, which they would dissect closely in the boardrooms worldwide.

Most times, the reasoning could be that change is necessary for the business, while natural and global effects - if not both – may have their way of weaving a decision.

Crucially, the key is to pivot when the opportune moment presents itself, and it feels intuitively correct.