Share

WATCH: Lexus RC F helps 'save the universe' in Men in Black: International

accreditation
Image: MotorPress
Image: MotorPress

To complete their missions, the Men in Black need vehicles with the horsepower for high speed pursuits, the most advanced alien-fighting technology, and sophisticated styling befitting the most exclusive group of secret agents in the galaxy.

Lexus will fill that role as the official vehicle of the new movie 'Men in Black: International', slated to open in US theatres in June, 2019. 

lexus

                                                                                               Image: MotorPress

The Men in Black have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest, most global threat to date - a mole in the Men in Black organisation.

Lexus vehicles are the official fleet of Men in Black agents globally in the film. The Lexus RC F stars as the Men in Black agents’ vehicle of choice for their high velocity pursuits. The luxury sport coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe. The Lexus RC F offers the best power-to-weight ratio in its class and the most powerful Lexus V8 to date, plus in the film it boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in film scenes with alien encounters.

lexus

                                                                                                   Image: MotorPress

Vice president of Lexus marketing, Lisa Materazzo said: "We’ve added some advanced capabilities to the RC F to assist the Men in Black agents, creating a truly one-of-a-kind alien-fighting machine, we can’t wait for movie goers to see the RC F as they’ve never seen it before."

The collaboration between Lexus and Sony Pictures’ Men in Black: International includes integration in the film, a co-branded TV spot, a custom Men in Black RC F and sponsorship of the film premiere.

"We’re excited to collaborate with Lexus on this multi-tiered campaign in support of Men in Black: International," said Jeffrey Godsick, EVP, Brand Management and Global Partnerships, Sony Pictures Motion Picture Group. "The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson, as they protect the galaxy."

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE