Volkswagen is at it again with its new T-Roc - another hot product for the German automaker
When it comes to introducing brand-new models that sell well, none can do it quite like Volkswagen.
Besides the plethora of Polo and Polo Vivo offerings that seem to come into view every 10-seconds on the road, the T-Cross compact SUV has become yet another popular choice for consumers in the short time its been on sale.
Trick up the sleeve
There was no possible way the T-Cross was going to be a flop - it offered the space and convenience features people wanted and most importantly, it was priced just right.
The German brand didn't stop there though. Earlier this year they announced the sale of the limited edition Golf GTI TCR and, according to VW, out of the 300 models coming to South Africa, 100 of them have already found new homes.
While the Polo, T-Cross and co. continue to positively contribute the brand's market share, VW has another trick up its sleeve and this trick has the potential to be the best one yet.
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Volkswagen T-Roc (Newspress)
There had been talks, although unconfirmed at the time, that another T-SUV, the T-Roc, could be making its way to local shores in the not too distant future.
The official announcement and digital reveal that the T-Roc would be coming to SA was perhaps exciting to some but in hindsight, the SUV was always destined to make its way here eventually.
As far as where it slots into the local line-up is concerned, the T-Roc finds itself positioned between the T-Cross and Tiguan models with a starting price of around R500 000.
Ticking the boxes
Volkswagen always has a model for each segment and their SUV range is filled to the brim with tantalising options. People that wanted a bit more from a T-Cross but not wanting something as pricey as a mid-ranged Tiguan can now look at the T-Roc to fill the gap.
Consumers are literally spoilt for choice when deciding on a spacious VW.
There will be a total of three models coming to South Africa - a 1.4-litre model with 110kW and 250Nm equipped with an eight-speed automatic transmission, a 2.0-litre TSI model that makes 140kW and 320Nm mated to a seven-speed DSG transmission and a top-of-the-range R model set to make its way locally next year.
Volkswagen T-Roc (Quickpic)
Because its an SUV, the T-Roc already has a solid base to start off from. The market and consumer needs have changed and the T-Roc seems to tick the essential boxes.
Besides the unfortunate failure of the Arteon in SA, Volkswagen has winners that will sell 90% of the time. The T-Roc will go up against the likes of Toyota's C-HR, the Opel Crossland X, Hyundai Kona and the Mazda CX-3.
People will be able to get their hands on the latest member of the T-family when it officially goes on sale in November. There is every indication that monthly Naamsa sales will throw up high three figures.
Just like the T-Cross was an instant success locally, there is every reason to believe the newly-launched T-Roc can and will follow the same blueprint.
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