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Italian luxury automaker,Pagani Automobili and its partner Daytona announced a new showroom has opened in Johannesburg.
Unforgettable experience
The automaker says: "The opening of this new brand centre is an important step in bringing the 'Modenese Atelier' experience closer to our customers in the region.Located in Melrose Arch, Johannesburg, this showroom embodies Italian style and flair, featuring the handcrafted signature Pagani furniture and details.
"While enjoying the best blend of Italian coffee, our customer will be able to configure their future Pagani vehicles. The latest state-of-the-art digital visualization tools combined with the smell and feel of the leather samples and the richness and depth of the colour swatches, will provide for an unforgettable configuration experience."
Customers will be guided by the Pagani product experts at the dealership through the details of the Pagani products and the variety of options available.
Once the skilled artisans in San Cesario complete the construction of the Pagani vehicles, delivery ceremonies are held in this inspiring environment, as owners receive their bespoke Pagani creations; often years after placing their order.
"Opening this showroom is another milestone for Pagani. With Daytona we have found a perfect partner, that understands our philosophy and has created an amazing home for the brand in South Africa," says Horacio Pagani, Founder and Chief Designer – Pagani Automobili SpA.
Image: Pagani
At its new service centre, equipped with the latest diagnostic and maintenance tools, the factory-trained expert mechanics make sure the Pagani vehicles in the region are kept up to date and in pristine condition; ensuring owners enjoy the best service as they continue to enjoy the Pagani cars on the mesmerizing roads in South Africa.
A first for SA
South Africa will receive its first Pagani Huayra Roadster this year and hand it over to the fortunate owner. All allocations are sold out for the next two years.
"Having a strong brand presence in South Africa is an essential part of a healthy development plan for our brand, where the geographic expansion allows us to continuously improve the distribution of Pagani products, guaranteeing utmost exclusivity of the products for our clients," says Hannes Zanon, Commercial Director – Pagani Automobili SpA.
Image: Pagani
"Adding a brand like Pagani to our already impressive Daytona stable is a huge feather in our cap. It re-affirms our position as the ultimate luxury supercar dealer in the country. To be awarded sole dealership of Pagani is an honour and we are 100% committed to living the brand philosophy," says Justin Divaris, CEO – Daytona LTD.
