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• Lamborghini increases worldwide sales by 51%
• Global sales growth for eight consecutive years
• Record sales performance for both super sports car model lines: V10 and V12
• 1761 Urus delivered to customers in 2018
• Record sales performance across all regions: EMEA, America and Asia Pacific
• USA confirms its position as largest single market
Lamborghini celebrated an historic sales record for 2018, with 5750 cars delivered to customers around the world, which is an increase of 51% over the previous year.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini comments: “In 2018, Lamborghini entered new dimensions. We delivered not only another sales increase, but reached substantially new levels in surpassing by far the magic mark of 5000 Lamborghinis sold.
This quantum leap proves the sustainability of our product and commercial strategy. The performance is all the more remarkable as we mastered an unprecedented double challenge: constantly bringing new models and technologies to the super sports car market, while simultaneously managing doubled production capacities at our headquarters in Sant’Agata Bolognese.
Right from its sales start, the new Super SUV Urus created enthusiastic market acceptance and broadened our customer base. We also significantly increased our high brand awareness, especially with the young generation, having multiplied our followership on our social media channels to more than 32-million."
With 157 dealers serving 50 countries, worldwide deliveries to customers in 2018 increased from 3815 to 5750 units. Thus, since 2010 (1302 units) the company has more than quadrupled its sales numbers. Beyond sales figures, Lamborghini outperformed all other key business objectives in 2018.*
Lamborghini is a global brand and sales volumes are well distributed among the three major regions. All regions set a new sales benchmark in 2018 and contributed to the total sales growth compared to the previous year. EMEA (Europe, Middle East, Africa): 2497/+69%, America: 1952/+46% and Asia Pacific: 1301/+30%.