Nissan expects to raise market share in SA

Nissan said on Wednesday it expects vehicle sales in some markets to beat industry growth, driven by countries including Saudi Arabia and South Africa, reports Reuters.

Nissan, Japan’s second-largest automaker, focused on the US for the past few years, and roughly doubled car sales there since 2010, as it aimed to grab a 10% share of the market.

SA a strong market for Nissan

It expects to raise its market share in South Africa to "more than 15%" by 2022, from 10% in 2017, by selling fewer bakkies and more passenger cars, said Peyman Kargar, chairman of Nissan’s operations in Africa, Middle East and India.

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Nissan is also looking towards China, the world’s biggest car market, and other regions such as the ones it clubs as Africa, Middle East and India, to boost growth while trying to improve profitability in North America.


Kargar, who joined Nissan last year from partner Renault SA where he led sales and marketing for the same region, added that he expected to double market share in Saudi Arabia to 14% in 2022, from 7% last year when roughly 800 000 vehicles were sold in the country.

                                                                              Image: iStock