Car design has changed greatly in recent years; the work has become more fast-paced, comprehensive and interdisciplinary.
Take a look behind the scenes to see how designers created the look of the Audi A7.
Playing with clay
While other manufacturers do almost all of their artwork and planning on a computer, the base of the A7's design is created from good old fashioned clay.
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Make no mistake, the base planning and lines are all done behind the screen but seeing the a computerised Picasso do its thing is incredibly satisfying to watch.