WATCH: Cool car tech - Elderly drivers turning the tide on a market aimed at a much younger audience
Its uncommon to see the elderly behind the wheel of technologically advanced cars, at least according to those in automotive marketing.
That is not the case in Japan as elderly motorists are buying into a market that was never targeted at them.
Never too old
Most of these pensioners are finding comfort in cars boasting technology such as automatic emergency braking and error detecting pedals as opposed to older cars with the traditional way of driving.