Share

WATCH | Aston Martin is banking on its first SUV, the DBX, to drive turnaround

accreditation
<i>Image: Newspress</i>
<i>Image: Newspress</i>

As sales slide and profits are wiped out, Aston Martin is banking on its first SUV to drive a turnaround.

The company's first ever SUV, the DBX, will be built in Wales and goes on sale in 2020.

Aston's chief executive Andy Palmer told Reuters earlier in November: "We’re essentially holding the cost of a complete factory right now without the benefit of the revenues coming in... so from that point of view of course it’s a really important model."

The DBX will compete against other luxury SUVs like the Bentley Bentayga and Rolls-Royce Cullinan. 



We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE