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Cape Town - The 'mannequin challenge' has taken the internet by storm and is fast becoming a global trend.
The challenge is simple; a group people attempt to stay still for as long as possible while being recorded.
Mercedes-Benz because the latest automaker to take up the #MannequinChallenge with a cool stunt in South Africa.
WATCH: Hold still! Petrolheads, car clubs take on #Mannequinchallenge
Mercedes-Benz demonstrates how its E-Class, with standard 'Park Pilot', takes control of the wheel to sort out everyday issues such as parking - so that "you can participate in viral internet crazes to your heart’s content", says Merc SA.
Exploring new areas
Selvin Govender, director for marketing, Mercedes-Benz Cars in SA says: “At Mercedes-Benz we live by our mantra of ‘the Best or Nothing’ and in today’s rapid fire marketing environment where you need to be highly relevant, almost reactionary at times, we as a brand refuse to lower our standard simply to be faster."
Govender continues: "This campaign or execution is a great example of relevant bespoke content that clearly relays our message, shot beautifully, quickly. I believe we are working collaboratively with our agencies in a new and exciting way. We continue to emphasise quality and speed, but it all comes down to user engagement.
"I think Mercedes-Benz is moving into new areas, particularly for an established global automotive brand. Recent campaigns like our #EveryTerrain campaign for SUVs is a good example of this, as well as the Beautiful News campaign that we are currently involved in with our partners. This execution is fun, light-hearted, and almost cheeky - we are as proud of this work as we are of the vehicle it features.”
