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South Africa - Mercedes-AMG has given the motoring world one of its most recognizable sounds, the AMG engine growl.
Celebs getting involved
To mark the 50th Anniversary of its performance division, the automaker is calling on South Africans to mimic the AMG engine grunt with its #AMGgrowl campaign.
Mercedes-AMG has compiled videos featuring its ‘Friends of the Brand’, including fashion designer David Tlale, musician J’Something of Mi Casa, TV personality Jeannie D and environmentalist Kevin Richardson and others, doing their best interpretation of the distinctive growl.
In total, eight videos prepared by the ‘Friends of the Brand’ are being released online by Mercedes-AMG during August – inspiration for AMG fans to add their own growl to the collection.
Jeanie D spotted at 0:42sec
Kevin Richardson spotted at 0:56sec
Mercedes Benz Marketing director, Selvin Govender, says: "South African’s have shown us just how much they love our AMG cars, especially the iconic and visceral sound exhaust note, and this is why we plan to also profile our fans doing the growl, while highlighting the inherent beauty of our AMG range.
"It’s a celebration of Driving Performance as well as a ‘thank you’ to all who hold our brand close to their hearts.
"Mercedes-AMG consistently leads the luxury performance and sports segments with record sales, significantly contributing to Mercedes-Benz holding the Number One spot for the year, both locally and globally."
The campaign will culminate at the Festival of Motoring, being held at the Kyalami Race Track from September 1-3, where the brand will profile some of the fan videos alongside the latest AMG vehicles, including the new Mercedes-AMG GT R and AMG GT C.
Govender added: "AMG has, over its half-century of existence, come to stand for supreme automotive performance, exclusivity, efficiency and highly dynamic driving enjoyment, repeatedly confirming its position as a highly successful sports car and performance brand."
