Celebrities always embody #cargoals whether they are sport stars, musicians or even authors, their endorsement of a particular vehicle is seen as a type of stamp of approval.
The marketing idea of featuring celebrities in adverts has been around for decades and plays into the influence that their celebrity status has over consumers. From the point of the view of the celebrities, most say that they align themselves with brands that share their values or who have products that they would use so that their endorsement can be authentic.
Let’s take a look at some local and international celebrities and the vehicle brands that they have aligned themselves with: