The Western Cape made a shocking road safety ad and it worked

Cape Town - In March 2016, Wheels24 reported on the Western Cape's controversial safety campaign, called 'First Kiss', aimed at showing the potential danger of unbuckled passengers in cars.

'First Kiss' was released as part of the Western Cape's road safety division, Safely Home, theme from March 2016, using the hashtag #BeTheChange.

In May 2016, the department reports its campaign has been a huge success claiming a six-week survey revealed a "161% increase" in rear-seat passenger seat-belt compliance.